Continuum Attractions announces the Emmerdale Studio Experience
Continuum Attractions is pleased to announce its latest visitor attraction in partnership with ITV, the Emmerdale Studio Experience.
ITV’s Burley Road Studios in central Leeds will open to the public on 3 September 2016 to showcase a ‘behind the scenes’ guided tour of one of ITV’s best loved soaps. The 1,300 sqm attraction will be a unique chance to step into the world of television, with full scale set reconstructions, props, costumes and interactive experiences allowing guests to try their hand at TV-making.
The new visitor attraction will create 50 jobs in Leeds and looks to welcome 150,000 visitors in its first calendar year. Due to the anticipated demand, Ticketmaster UK has been appointed as the attraction’s preferred ticketing agent.
The attraction follows the resounding success of Coronation Street The Tour, which welcomed over 850,000 visitors to the home of Corrie and generated over £60m for Manchester’s economy in its 18 month run.
Juliana Delaney, Chief Executive of Continuum Attractions comments:
“We are thrilled to continue our partnership with ITV to give the public chance to discover the magic behind Emmerdale. Following the phenomenal feedback from Coronation Street The Tour, we recognise the fascination audiences’ feel when they go behind the scenes of their favourite shows. We’re confident we can replicate that unforgettable experience with the Emmerdale Studio Experience.”
Leader of Leeds City Council Councillor Judith Blake said:
“We are delighted to see these tours of the Emmerdale studios on Burley Road starting up, creating new jobs and attracting fans of the show from far and wide to Leeds to see where it is filmed offering a further insight alongside the external set tours at Harewood. Emmerdale is a much-loved Yorkshire institution which continues to go from strength to strength having recently been named Best Soap in the UK for the first time. We look forward to seeing fans and visitors alike take the chance to come to Leeds and enjoy the ‘behind the scenes’ Emmerdale experience along with all the other great attractions in our city.”
Andrew Parsons, Managing Director of Ticketmaster UK, added:
“We are excited to continue our relationship with Continuum Attractions and ITV and support the Emmerdale Studio Experience with our industry leading ticketing system, unrivalled marketing reach, and award winning Groups Team. Coronation Street The Tour was a roaring success, drawing thousands to the wonderful city of Manchester and I am sure we will see the same demand in Leeds with this announcement.”
Continuum Attractions has already proved Emmerdale’s appeal by operating seasonal guided tours of the live exterior Emmerdale sets located within the Harewood Estate in Leeds – Emmerdale The Tour.
In its 31-year history, Continuum Attractions has worked with over 100 world-class attractions and currently operates several visitor experiences across the UK, including the Emirates Spinnaker Tower in Portsmouth and The Real Mary King’s Close in Edinburgh. With two new attractions already announced this year, including the touring experience Coronation Street On Tour, Continuum is on track to double its portfolio of attractions in the next five years.