AVOID #GIFTFACE THIS CHRISTMAS, GIVE HARVEY NICHOLS: THE ALTERNATIVE CHRISTMAS CAMPAIGN IS HERE
- Harvey Nichols Christmas campaign reveals the great British public are a nation of fakers, that will go to any length to avoid hurting the feelings of their loved ones at Christmas.
- 72% of adults admit to pulling #GiftFace when they receive an unwanted present.
- 63% will wear or use their unwanted gift to protect the feelings of a loved one.
- A mere 27% would admit to not liking the gift so their loved one could exchange it.
NOVEMBER 9 2015: Christmas is a time of giving, or so the tradition goes, but Harvey Nichols believes there is a lot to be said about receiving too. The luxury retailer famed for it’s distinctive and award-winning Christmas campaigns, that are honest, unique and pioneering in the competitive seasonal advertising landscape, unveils yet another tongue-in-cheek campaign this Christmas, titled Avoid #GiftFace.
As a discerning nation, Dr Andy Cope, PhD Happiness explains human beings are wired to pick up on other people’s emotions with a built in neural Wi-Fi;
“On a day of happiness the last thing any of us wants to do is spread misery. So we open the present and hold up THAT jumper, wide-eyed in amazement and a smile fixed on our face. #GiftFace eases your pain and, best of all, it makes Aunt Edna’s day. So folks, it’s official, sometimes it’s OK to fake it.”
And it doesn't end there. 63% of adults admit to wearing or using an unwanted gift after Christmas to keep up the pretence. We all have that draw or cupboard full of unwanted gifts, that never sees the light of day unless Grandma is popping over for a Christmas tipple.