Dinosaurs will rule Leeds again after multi-million success

27th June 2022

Dinosaurs will be back in Leeds this summer after last year’s trail featuring moving life-size beasts saw more than 300,000 people visit the city centre.

Leeds Jurassic Trail added a whopping £2.07million to the Leeds economy in just seven weeks in 2021 and as a result, will be back in 2022 as the UK’s only free city centre animatronic dinosaur event of its kind.

12 newly-built dinosaurs will go on show this summer in Leeds right across the city centre in the completely free to see trail.

The exact dinosaurs and their locations will be revealed in coming weeks – including what organisers, LeedsBID, believe will be another UK-first.

Leeds Jurassic Trail 3 will run from July 30 to September 4, featuring partners Child Friendly Leeds, Granary Wharf, Leeds City Council, Leeds Corn Exchange, Leeds Kirkgate Market, Leeds Station, Merrion Centre, Quarry Hill, St Johns Centre, The Core, Trinity Kitchen, Trinity Leeds and Victoria Leeds, who are all joining forces on the event.

Andrew Cooper, Chief Executive of LeedsBID, said:

“Thanks to the foresight and support of all our trail partners, we went for it last year at a time when many other places were still dipping their toes back in the water of reopening.

“Leeds always wants to lead and the economic impact of last year’s trail was massive for the city – not just the locations that hosted dinosaurs, but the wider network of shops, places to eat, drink and enjoy activities.

“When we asked partners if they wanted to do it again, the answer was a resounding yes, but we can’t simply copy and paste the event. It needs to be bigger, fresher with more activity. And that’s exactly what we have planned and we are currently putting the finishing touches to the event, which we’ll announce soon.”

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Leeds Jurassic Trail 2 in numbers:

  • More than 300,000 visitors
  • Added £2.07m to economy
  • 90,000 printed maps distributed
  • Three hours 13 minutes on average spent doing the trail
  • 80% described the trail as excellent