LEEDS FIRST DIRECT BANK ARENA ENHANCES PREMIUM HOSPITALITY OFFER WITH EXCLUSIVE PARTY EXPERIENCE

Leeds first direct bank arena is kicking 2026 off in style, with the launch of an exciting new premium experience for guests.

The 13,781-capacity music venue has partnered with Leeds-based hospitality design specialist Design Tonic to create a new party-style space called ‘The Deck’ that aims to offer the ultimate night out for music lovers.

The new experience comes complete with a bar, dancefloor and incredible stage views, taking the venue’s premium hospitality offer to the next level. The Deck made its exclusive debut to VIP guests at the sold-out Jason Derulo show on February 6.

Designed, fitted, and managed in its entirety by Design Tonic, the bespoke space has been created to allow gig-goers to enjoy the show however they choose, with the option to relax, socialise, drink, or hit the dance floor with friends.

It will be available to book as exclusive private hire and is the arena’s first standing-only premium area giving guests the perfect opportunity to dance the night away without any restrictions.

The intimate 500 sq ft space also boasts mixed seating, tables, feature flooring, bespoke furniture and dramatic privacy drapes and the best standing view in the house.

Design Tonic co-founder, Amanda Cook, said: “First direct bank arena is one of the most important live entertainment venues in the region and a huge part of Leeds’ cultural identity so to be partnering with it on this first-of-a-kind project is incredibly exciting for us.

“This new hospitality space is all about giving guests the chance to drink, socialise and dance in a more premium environment putting them right at the heart of the venue’s electric atmosphere.

first direct bank arena has played host to some incredible artists since opening in September 2013, including Sir Elton John, Bruce Springsteen, Mumford & Sons, Hans Zimmer, Prince, Fleetwood Mac, Sam Fender, Pharrell Williams, Take That and many more.

2026 is set to be another amazing year for the venue with a huge programme of music, comedy and entertainment acts including Gorillaz, The Prodigy, Lily Allen, Pete Tong, Kings of Leon, Alex Warren, Yungblud and Richard Ashcroft, alongside regular favourites such as Premier League Darts.

Commenting on the new premium space, first direct bank arena, head of premium sales, Lisa Turton, said:  We’re always looking for ways to raise the bar and deliver best-in-class hospitality for our guests, and this new unique experience is a significant investment in that commitment.

“Working with Design Tonic has allowed us to reimagine what a superior night out at the arena can look like, creating a space that enhances the overall guest experience while complementing the world-class live entertainment we host on stage. We are hugely excited to share it with our guests.”

For more information on events, tickets and to book the New Premium space, visit www.firstdirectbankarena.com or email hospitality@firstdirectbankarena.com