Victoria Leeds launches ‘Your Christmas Stories Told’, a magical celebration of festive traditions

This Christmas, Yorkshire’s premier retail and dining destination, Victoria Leeds invites everyone to step inside the magic of the season with the launch of its enchanting festive campaign, ‘Your Christmas Stories Told’, a celebration of the unique and heartwarming ways people across the region and beyond mark the most wonderful time of the year.

At the heart of the campaign is The Snowland Storybook, an immersive experience where visitors can step inside to capture their own Christmas story through a beautifully styled photo with their loved ones. Opening to the public on Saturday 22nd November, The Snowland Storybook will bring a touch of festive charm to Victoria Leeds, offering a cosy, picture-perfect setting that celebrates the joy and individuality of every Christmas story.

Whether it’s a multi-generational family, a same-sex couple, running club, new parents marking their baby’s first Christmas or even paw-rents, the experience invites everyone to celebrate their version of Christmas.

Adding even more sparkle, will be The Snowland Storybook’s Curious Creatures, whimsical fairytale woodland characters in stunning makeup and costume – who’ll be spreading joy and wonder to all who visit, on Saturday 22nd November.

As the region’s leading premium shopping and dining destination, Victoria Leeds is home to an exceptional mix of over 90 brands, from luxury labels and contemporary fashion to beauty, home, tech, and lifestyle favourites. Visitors can discover gift inspiration from renowned names such as Harvey Nichols, John Lewis & Partners, Louis Vuitton, Mulberry, Wax London, North Home, Jo Malone London, AllSaints and many more, as well as enjoy an array of cafés, restaurants, and bars including The Ivy, The Cut & Craft, Uyare, and Caffé Concerto– perfect for celebrating the season in style.

The Christmas celebrations continue each weekend with a host of festive surprises and experiences, including:

Uplift the Gift – Shoppers can add a touch of luxury craftsmanship to gifting with complimentary gift wrapping or handwritten calligraphy each Saturday opposite the Snowland Storybook (from 22nd November – Saturday 13th December), when they spend £100 or more at Victoria Leeds. Bespoke gift tags and table setting place cards will also be available to customise.

Parkin or Parking – Drive into festive fun! Each weekend, several lucky visitors will win a free day of parking in January, or a slice of traditional Yorkshire parkin, as well as a weekly chance to win a £250 voucher to spend at Victoria Leeds.

Victoria Leeds’ Centre Director, Jo Coburn said: “At Victoria Leeds, Christmas means connection, with each other, our traditions, our communities and our memories. This year, our campaign celebrates the warmth of real Christmas stories, the small moments, the big gestures, and everything in between. We wanted to create something that feels truly inclusive and joyful, reflecting the many ways people and families come together at this time of year. The Snowland Storybook does exactly that, it’s about capturing memories that will last long after the decorations come down.”

Victoria Leeds is also proud to be supporting Zarach this year, a Leeds-based charity working to end bed poverty for children and provide families with the basics they need for a good night’s sleep. Zarach work tirelessly to distribute ‘bed bundles’ to children who need them, which includes a bed, duvet, pillow, bedding and pyjamas. Visitors will have the opportunity to help raise vital funds for this meaningful cause, by purchasing a limited-edition Victoria Leeds Snow Hare or Reindeer soft toy priced at £20 donation fee with all proceeds going to Zarach (available on Friday 21st and Saturday 22nd November). For each soft toy sold, another will be gifted with each bed bundle that is distributed to a child this Christmas.

From the twinkling lights adorning Victoria Leeds to the joyful hum of shoppers finding the perfect gift, ‘Your Christmas Stories Told’  invites everyone to share in the magic, a Christmas where every story matters.